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POSITION:Brand, Service, and Experience Specialist - Defender & Discovery 



Live the Exceptional With Soul. This is the singular purpose of JLR.


At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.


JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviours we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.


At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.


What you will be doing:

  • Leading the optimisation, implementation and communication of the brand's vision, values, and positioning within the local market

  • Managing and action local market research and consumer insights to inform brand strategy and decision-making

  • Collaborating with other local market teams to implement the brand experience, service initiatives and messaging requirements set out by the House of Brands

  • Accounting for brand health metrics and identifying opportunities for improvement

  • Ensuring adherence to brand, experience and service guidelines and standards across all touchpoints, both internal and external

  • Ensuring the delivery of brand transformation requirements within the market Transformation team

  • Leveraging data and insights to understand market requirements, opportunities and threats, recommending mitigations and actions to the local and global brand teams

  • Owning the operational delivery and/or market refinement of the brand, experience and service in the local market

  • Advocating for the brand and ensure good understanding across the local market teams of the target client, brand strategy and differentiation 

  • Ensuring delivery of the brand’s comms & PR strategy, marketing channel strategy, and campaign and PR briefs

  • Ensuring local execution of the brand, experience and service standards to the requirements set out by the global House of Brands

  • Acting as voice of the market and client to the House of Brands and COEs to share best practise and knowledge, and to inform the central strategy 

  • Performing other duties as required



What you will need:

  • Bachelor’s Degree is preferred, or equivalent work experience

  • 5+ years related experience

  •  Strong leadership, team management and strategic thinking

  • Product and brand knowledge

  • Strong collaboration and communication

  • Advanced project management skills

  • Experience with data-driven performance management and improvement

  • Client focused

  • Excellent interpersonal and presentation skills are essential, and must be comfortable presenting to all levels of management

  • Must have strong business acumen, and the ability to work with people at varying levels with the organization and network



Schedule: Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)


Recruitment Salary Range:  $92,000 - $115,000


Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position”.


So Why Us?

  • As a people-first company, working at JLR means opportunity, teamwork, and growth. That’s why working here is so much more than a job.
  • Be part of an international, inclusive, and open-minded company
  • Global Bonus Program based on company performance
  • You are never just a number. We take pride in taking care of our employees doing everything we can to make sure that our teammates thrive both in and out of the office.
  • Our employees receive a generous time off policy
  • We offer a discounted Vehicle Car Program
  • Employees also receive generous health care and retirement plans
  • Quarterly Chair Massages
  • Maternity/Paternity Leave
  • Complimentary lunch 
  • And more!



Thank you for your interest in working for us, we love it here and think you will too!


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


JLR North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.




At JLR we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work, and reach their full potential.


Find out what to expect at each stage of the process along with some hints and tips.


Find out more about working here in our JLR Life Blog:


We look after our employees by offering a host of benefits and investing in their talent through award-winning training

Job Segment: Market Research, Project Manager, Performance Management, Brand Manager, Branding, Marketing, Technology, Human Resources

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