It's an ever-changing, fast-paced environment working with different and emerging technologies.

DOUGLAS, CURRENT MANUFACTURING ENGINEER

Welcome to Jaguar Land Rover

Our way of thinking goes further: we think ahead. We look at where the world is going and we make sure we’re in position to make a difference. It’s the kind of thinking that has already delivered innovations such as a steering wheel that knows you better than you know yourself, sensors that adapt your drive and the world’s first off-road connected car. If you think like us, just think how far you could go.

"Today, it’s time to reimagine the next chapter for this unique business and for the two unique brands it represents: Jaguar and Land Rover”

Thierry Bolloré
Chief Executive Officer

Our new global strategy will see us Reimagine our future:

  • A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact
  • Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’
  • In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs
  • All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024
  • Our aim is to achieve net zero carbon emissions across our supply chain, products and operations by 2039
  • Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership

READ MORE ABOUT REIMAGINE

What we do

One Great Company. Two Iconic Brands

Jaguar Land Rover is the UK’s largest investor in automotive research, development and engineering. We are also the best people using world class processes to create innovative British craftsmanship and engineering excellence. And we excite, enthuse and inspire customers around the world. What could we be to you?

Jaguar

Our cars embody our approach to life. We know that life is about feelings not figures, so we promise more than engineering excellence or a driving machine. We know that performance is not just a measurable statistic, it’s an artform. And our designers and engineers know that responsive performance gets pulses racing and dramatic design stirs emotions.

So we aim to make every day extraordinary. Our passion and purpose is to excite the senses, create moments that feed your soul, take your breath away and leave you speechless.

These aren’t just moments we live for: they’re moments we work for.

Land Rover

Land Rover stands for immense capability balanced by style and effortless composure, in a prestigious, unique and discerning package. We unite vehicle and driver with adventure, bringing them together to take things further.

So we see our purpose as enabling people to make more of their world; to challenge what's possible, grow through new experiences, and surprise themselves by what they can do and who they can be.

And the passionate experts who work here get to do all of that too. Creating iconic vehicles that drive those human ambitions is an exciting journey in itself. One where you’ll break new ground every day, confront challenge and are never content.

Our values

Shared with our parent company TATA, we have five core values underpinning the way we do business.

Integrity

We will be fair, honest, transparent and ethical in our conduct; everything we do must stand the test of public scrutiny.

Pioneering

We will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions.

Excellence

We will be passionate about achieving the highest standards of quality. We will always promote meritocracy.

Unity

We will invest in our people and partners, enable continuous learning, and build caring and collaborative relationships based on trust and mutual respect.

Responsibilty

We will integrate environmental and social principles in our businesses, being responsible to the communities and environments in which we work.

Innovation over the years

We have been automotive industry pioneers for more than six decades. Jaguar debuted in 1935 and Land Rover made its celebrated entrance in 1948.

From then until now, we have been at the forefront of technical innovation in all areas of vehicle development. Through our revolutionary technologies, performance and craftsmanship, we have pushed the boundaries of what the industry considers possible over and over again. Our efforts have led to some of the most iconic nameplates ever to grace the road.

1948

Land Rover Series 1 launched

1948

Jaguar XK120 launched – 120 standing for the top speed

1953

Jaguar C-type wins Le Mans

1958

Land Rover Series 2 is launched

1966

Jaguar XJ13 fitted with Jaguar's first V12 engine

1970

Range Rover first launched

1972

Iconic XJ saloon launched with V12 engine

1989

Land Rover Discovery launched to critical acclaim

1996

Jaguar develops revolutionary technology called 'adaptive cruise control'

2008

Under Tata Motors ownership, Jaguar and Land Rover merge

2011

50 years since the E-type, Jaguar previews the F-type

2013

Range Rover Sport unveiled at New York Motor Show

2015

Jaguar's first SUV, the F-PACE, is launched

2018

Jaguar I-PACE heralds the start of Jaguar Land Rover’s electric revolution

2019

The new Defender is lauched

Desination zero

Armed forces

A responsible business

Today, we are transforming for tomorrow. On our journey to zero emissions, zero accidents and zero congestion, we're working towards our vision of sustainable, smart mobility, making society safer and healthier and our environment cleaner.

To do that, we’re innovating relentlessly. That includes moving from ICE to AGES, making way for autonomous, connected, electrified and shared cars, and meeting the demand for decarbonisation, better air quality, less waste and greater convenience.

So we're investing in an electrified industrial footprint, have already halved the CO2 emitted per car across our vehicle range and are closing the loop on our use of materials to minimise waste and maximise reuse and recycling.

Armed forces

As a gold standard Armed Forces Covenant holder, Jaguar Land Rover has publicly pledged to become an employer of choice for service leavers. We are pleased to have welcomed over 850 ex-service personnel since 2014 and have a range of schemes to support them transitioning into our business.

We're also proud of our role as presenting partner of the Invictus Games in London (2014), Orlando (2016) and Toronto (2017), and Sydney (2018).