It's an ever-changing, fast-paced environment working with different and emerging technologies.


Welcome to Jaguar Land Rover

Our way of thinking goes further: we think ahead. We look at where the world is going and we make sure we’re in position to make a difference. It’s the kind of thinking that has already delivered innovations such as a steering wheel that knows you better than you know yourself, sensors that adapt your drive and the world’s first off-road connected car. If you think like us, just think how far you could go.

What we do

One Great Company. Two Iconic Brands

Jaguar Land Rover is the UK’s largest investor in automotive research, development and engineering. We are also the best people using world class processes to create innovative British craftsmanship and engineering excellence. And we excite, enthuse and inspire customers around the world. What could we be to you?


Our cars embody our approach to life. We know that life is about feelings not figures, so we promise more than engineering excellence or a driving machine. We know that performance is not just a measurable statistic, it’s an artform. And our designers and engineers know that responsive performance gets pulses racing and dramatic design stirs emotions.

So we aim to make every day extraordinary. Our passion and purpose is to excite the senses, create moments that feed your soul, take your breath away and leave you speechless.

These aren’t just moments we live for: they’re moments we work for.

Land Rover

Land Rover stands for immense capability balanced by style and effortless composure, in a prestigious, unique and discerning package. We unite vehicle and driver with adventure, bringing them together to take things further.

So we see our purpose as enabling people to make more of their world; to challenge what's possible, grow through new experiences, and surprise themselves by what they can do and who they can be.

And the passionate experts who work here get to do all of that too. Creating iconic vehicles that drive those human ambitions is an exciting journey in itself. One where you’ll break new ground every day, confront challenge and are never content.

Our values

Shared with our parent company TATA, we have five core values underpinning the way we do business.


We will be fair, honest, transparent and ethical in our conduct; everything we do must stand the test of public scrutiny.


We will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions.


We will be passionate about achieving the highest standards of quality. We will always promote meritocracy.


We will invest in our people and partners, enable continuous learning, and build caring and collaborative relationships based on trust and mutual respect.


We will integrate environmental and social principles in our businesses, being responsible to the communities and environments in which we work.

Our future

Jaguar Land Rover is transforming today for tomorrow. Our vision is a world of sustainable, smart mobility: Destination Zero. We are driving towards a future of zero emissions, zero accidents and zero congestion.

To shape this new sustainable and smart world, we are investing in an electrified industrial footprint, every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice and creating cleaner, more connected cities.

In the last 10 years, we have halved the CO2 emitted per car across our vehicle range. We are closing the loop on our use of materials, ensuring that we minimise waste and get the most use, re-use and value out of the precious resources that help us to build every Jaguar and Land Rover product.

Innovation over the years

We have been automotive industry pioneers for more than six decades. Jaguar debuted in 1935 and Land Rover made its celebrated entrance in 1948.

From then until now, we have been at the forefront of technical innovation in all areas of vehicle development. Through our revolutionary technologies, performance and craftsmanship, we have pushed the boundaries of what the industry considers possible over and over again. Our efforts have led to some of the most iconic nameplates ever to grace the road.


Land Rover Series 1 launched


Jaguar XK120 launched – 120 standing for the top speed


Jaguar C-type wins Le Mans


Land Rover Series 2 is launched


Jaguar XJ13 fitted with Jaguar's first V12 engine


Range Rover first launched


Iconic XJ saloon launched with V12 engine


Land Rover Discovery launched to critical acclaim


Jaguar develops revolutionary technology called 'adaptive cruise control'


Under Tata Motors ownership, Jaguar and Land Rover merge


50 years since the E-type, Jaguar previews the F-type


Range Rover Sport unveiled at New York Motor Show


Jaguar's first SUV, the F-PACE, is launched


Jaguar I-PACE heralds the start of Jaguar Land Rover’s electric revolution


The new Defender is lauched

Desination zero

Inspiring tomorrow's engineers

Armed forces

A responsible business

Today, we are transforming for tomorrow. On our journey to zero emissions, zero accidents and zero congestion, we're working towards our vision of sustainable, smart mobility, making society safer and healthier and our environment cleaner.

To do that, we’re innovating relentlessly. That includes moving from ICE to AGES, making way for autonomous, connected, electrified and shared cars, and meeting the demand for decarbonisation, better air quality, less waste and greater convenience.

So we're investing in an electrified industrial footprint, have already halved the CO2 emitted per car across our vehicle range and are closing the loop on our use of materials to minimise waste and maximise reuse and recycling.

Nurturing talent

We've engaged with more than 350,000 schoolchildren as part of our Inspiring Tomorrow's Engineers programme in 2017. Through interactive learning, team challenges and educational visits, we set out to capture and encourage their active and ongoing interest in engineering. By 2020 the programme will have engaged with two million young people, nurturing talent for our business and the wider automotive industry.

We also support and enable around 5,000 of our people to donate 100,000 hours annually to Jaguar Land Rover's science, technology, engineering and maths (STEM) education programmes in schools.

Armed forces

As a gold standard Armed Forces Covenant holder, Jaguar Land Rover has publicly pledged to become an employer of choice for service leavers. We are pleased to have welcomed over 850 ex-service personnel since 2014 and have a range of schemes to support them transitioning into our business.

We're also proud of our role as presenting partner of the Invictus Games in London (2014), Orlando (2016) and Toronto (2017), and Sydney (2018).