REQ ID: 123444
JOB TITLE: Strategy Analyst (12 month Fixed Term Contract)
SALARY: Up to £67,500
POSTING START DATE: 18/04/2024
POSTING END DATE: 02/05/2024
LOCATION: Gaydon

Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.

Our mission is to create the brand strategy to enable the unprecedented growth of the Defender f Brand enterprise to generate maximum brand value for JLR.

Exploiting the success of our reimagined Defender, creates a unique and highly desirable opportunity to play an instrumental part in shaping the future of Defender Brand.

The role will be instrumental in identifying and building the brand strategy to inform the direction for the delivery and take to market of  the Defender 2030 vision, ensuring the Defender Brand experience embodies Modern Luxury. 

The scope of this strategic role will encompass all elements of building the Brand experience through the ‘infinite customer journey’ including; brand identity, target customer and segmentation, product, services, the extended offer (accessories, branded goods and experiences), as well as the distribution network and Defender community.

Please do apply if you are passionate about brands, excited by shaping the future of Defender and influencing their execution.

WHAT TO EXPECT

• Defining the end-to-end brand strategy and identity to enable the brand to embody modern luxury across the end-to-end lifecycle
• Drive adoption of brand strategy and priorities amongst key stakeholders and regions
• Agreeing the brand attributes for of all product & services associated with the brand (tone, look, and feel), working in partnership with Brand Creative, including effective deployment
• Translating of the brand strategy and identity into clear and simple strategic objectives that are easy to connect with and understand 
• Development of business cases that support growth of Defender enterprise value
• Defining the target customer(s) & segmentation for the brand, working with Customer Experience and Services Acceleration function to manage overlap or competition between other brands
• Defining the customer total value opportunity across both products & services
• Commissioning the insights to ensure the brand is equipped with the information required to define and deliver a successful brand
• Defining the requirements for branded goods
   

WHAT YOU'LL NEED

• A passionate and effective practioner of the Agile mindset and methods
• Brand creation/management, strategy or consultancy background
• Automotive experience whilst not a mandatory requirement is preferred. 
• Experience in strategy development, customer journeys and experiences.
• Experience of conducting volume, pricing and capacity analysis
• Strong knowledge of consumer insights and Voice of Customer
• An advanced practioner of performance marketing. An advanced user of Tableau, Powerpoint, Excel and analytical tools
   

SO WHY US?

Bring all this to the home of premium innovation, and you’ll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan and performance related bonus scheme. All this and more makes JLR the perfect place to continue your journey.

This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage. 

JLR is committed to equal opportunity for all.

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