Design

Creative Design

EXTERIOR DESIGN
The exterior designers create the exterior concepts for our vehicles and are responsible for all aspects of the exterior design, including the approval of the A Surfaces for production tooling. They visualise their ideas using a range of tools including sketches, CAD drawings and physical models which can be hard modelled or in clay. Exterior designers are specific to each brand.

INTERIOR DESIGN
The Interior designers create the concepts and guide the development of all visible interior components through to the completed production parts. They visualise their ideas using a range of tools including sketches, CAD drawings and physical models. Interior designers are specific to each brand.

COLOUR AND MATERIALS
The colour & materials designers curate the look and feel of our vehicles through materials such as exterior paint palette, seat trims etc. by specifying all materials and finishes found on the exterior and interior of the vehicles. Colour and Materials designers are specific to each brand.

DVA DESIGN VISUALISATION AND ANIMATION
DVA use the same software as the film makers in Avatar to produce high quality moving animations or still renders. These are used in senior review to communicate the design intent, and also outside the business to promote our vehicles.

CLAY MODELLING
Clay Modelling is a highly creative department sculpting physical solution from digital material and 2D ideation. The developed clay concept provides high quality models for presentation in achieving design gateways, Board Reviews and other various high level Design reviews.

CAS – DIGITAL DESIGN
CAS - Digital Design is a highly creative department working within the virtual world that provides high level 3D digital solution to 2D ideation. The developed digital concept provides the support for virtual and physical properties used for presentation material in achieving design gateways, Board Reviews and other various high level Design reviews throughout the wider business.

Technical Design

STUDIO ENGINEERING
This team uses 3D CAD data to assemble individual components into assemblies to check everything fits together correctly. They orchestrate the technical support to ensure alignment between Engineering and Design.

CUBING
The cubing team produce accurate data validation models e.g. FeasCubes and FunctionCubes that are used for major appearance approval gateways. Importantly, these models verify the A-class surface releases for manufacturing feasibility.

SURFACING
This team constructs technical production standard A-Class CAD data which accommodates engineering and manufacturing requirements whilst protecting the original design intent. Team is split into exterior and interior specialists.

Operations Design

BUSINESS OFFICE
Responsible for planning and budgeting all studio resources, including headcount, studio capacity and outsourcing. Responsible for all studio spend.

DMO DESIGN MODEL OPERATIONS
DMO makes all the individual prototype components that are needed to make a full model. Most is done in house by a skilled team of trimmers, painters, model makers, wood workers and CNC operators.

Scanning
The 3D scanning team use non-contact scanning methods to scan clay models to create a full digital profile of all the surfaces.

PROGRAMME MANAGEMENT
This team ensures that the design vision for every programme is defined and communicated throughout the business, and that all disconnects are identified and driven forward to acceptable resolutions at the appropriate time.

STUDIO AND FACILITIES
This operational team keeps the studio running smoothly, including setting up the studio for reviews, providing internal transportation, and model storage.