POSITION: UK Brand Director, Defender & Discovery (12 months fixed term contract)

POSTING END DATE: 18/10/2024

LOCATION: Whitley (UK)

SALARY: Competitive

At JLR, we're on a continual journey to reimagine the future of modern luxury, and we want you to be part of it. Through our exquisite and timeless house of brands – Range Rover, Defender, Discovery and Jaguar – we're defining a new approach to sustainability and providing exceptional experiences. As a leader here, you have the opportunity to influence the way we think, providing your unique insight and vision for a better future. It's time to become a proud creator.

WHAT TO EXPECT
 

This role will execute the Brand strategy and performance at a market level, ensuring the voice of the brand is captured and represented with both internal and external stakeholders.

THE ROLE

Key Responsibilities

• Responsible for the brand(s) P&L in market
• Responsible for execution of strategy for the brand in the market
• Interpret data and insights to understand market requirements, opportunities and threats, recommending mitigations and actions to the brand team
• Owns the operational delivery of the brand in market
• Be the market voice of the brand, understand market requirements and make sure they are considered in execution of the brand’s strategies and plans
• Advocate for the brand, ensuring each function understands the target client(s) and delivers the brand strategy and differentiation
• Represent the brand to external stakeholders, delivering brand strategy and differentiation (including market media)
• Delivery of the brand scorecard for the market, including brand sales and performance targets, intent, first choice, NPS, etc
• Ensure market delivery of the brand’s end-to-end client journey
• Develop and monitor execution of market launch plans to budget for the brand
• Responsible for the total product offer e.g. vehicle line, accessories, plus services including charging, experiential
• Ensure market execution of the brand’s distribution network strategy & standards
• Adherence to Brand pricing strategy
• Ensure delivery of the brand’s comms & PR strategy, marketing channel strategy, and campaign and PR briefs

Key Performance Indicators

• Deliver the specific market scorecard for the relevant brand (in design)

Key Interactions

• Global House of Brands team
• Local market first line and functional teams
• External stakeholders e.g. local media

WHAT YOU’LL NEED

Essential Knowledge, Skills and Experience

• Commercially-minded to drive brand performance, representing the best interests of the brand at all times
• Strong skills in building and managing relationships, collaborating with multiple stakeholders to drive consensus through diverse perspectives
• Innovative and creative, challenging convention & maximising resources available
• Strong leadership, role modelling authenticity and inspiring the best in all teammates
• Strong strategy and transformation skills, with experience in business change and communications
• People leadership
• Experience of leading and working in agile teams

Personal Profile

• Demonstrates our Creators' Code behaviours of Customer Love, Unity, Integrity, Growth and Impact

Creating Modern Luxury requires a modern approach to work. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees flexibility around how, when and where they work. Some roles require more on-site work, but details of this can be discussed with the hiring manager during the interview stage.

We work hard to nurture a culture that is inclusive and welcoming to all. We understand candidates may require reasonable adjustments during the recruitment process. Please discuss these with your recruiter so we can accommodate your needs. 

JLR is committed to equal opportunity for all.

Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.