POSITION: Commercial Graduate, Marketing - 2 Year Rotational Position

LOCATION: Mississauga, ON

 At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

The Commercial Graduate, Marketing pathway is focused on our commercialization strategy – planning, optimizing, and growing our business. During the graduate program, you’ll get the opportunity to undertake missions across multiple functions within the Marketing department. To broaden your experience and feed your curiosity, you will undertake five distinct four- to five-month rotations across the following areas:

Digital Experience & Analytics

This rotation will provide the opportunity to develop your Digital Marketing skills by supporting day-to-day website operations on Jaguar.ca, and LandRover.ca, including UX design, content updates and website analytics. Gain a deep understanding of Marketing’s impact on demand for our brands by project managing our sales funnel analytics process, and present weekly marketing and digital metrics to both internal and external stakeholders. Drive innovation in our digital experiences by developing A/B content and UX tests on our website to improve the client experience and drive increased conversions.

Media Planning & Buying

Develop an end-to-end media plan for one of our four iconic British brands: Defender, Discovery, Range Rover and Jaguar. In doing so, you will define our target client for media activation, and surface insights about that client to inform creative messaging and media selection. Align media investments with the target audience’s behaviours and our brand health and sales objectives. Analyze the media plan’s performance against KPIs, and work with the media agency to adjust the tactical plan on an ongoing basis.

Brand Experience

As the proud creators of Modern Luxury, JLR rewards our existing clients and introduces new prospective clients to the inspiring worlds of our four brands through engaging in-person brand experiences. Support the activation of one of our tentpole brand experiences, such as Range Rover House, Defender at Osheaga, and Defender Trophy. Hone your project management, budget management, and creative skills by planning and executing a truly luxurious brand experience for our clients. Support the invitation and guest management strategy and plan the programming, including vehicle test drives, food and beverage, and lifestyle experiences with brand partners. Analyze event success through guest satisfaction, NPS and loyalty metrics.

Brand Communications & CRM

Develop brand advertising communications for the Jaguar, Defender, Discovery and Range Rover brands to be deployed in national, regional and local market media. Assets to include video (for TV and Digital), OOH, Print, digital advertising, social media, website tiles, brand publications, email and printed direct mail. All creative must be true to the Jaguar, Defender, Discovery and Range Rover brand personalities and tones of voice in English, French, Cantonese, Mandarin, Punjabi, Farsi, Korean, and additional languages as required. Collaborate with the Media team to ensure National Media plans align with overall brand positioning and deliver on client insights.

Retail Marketing

The Retail Marketing rotation will provide hands-on experience in consulting with retailers to develop effective marketing strategies that are tailored to their market. This role will support the development of high-quality, on-brand advertising assets to support Tier 2 and Tier 3 advertising activities that directly result in increased demand. A key goal for this position will be to work with the Regional Performance Managers and leverage their support to ensure each retailer has a robust and integrated marketing plan that best complements Tier 1 and 2 marketing plans.

Perform other duties as required.

What you will need:

• Graduated university within the last 3 years with a degree associated with the program
• Interest in the automotive industry
• Prior project management or internship preferred
• Keeps up with fast-paced environment
• Self-driven, strong work ethic, and go-getter attitude
• Strong knowledge of Microsoft Office products, particularly Excel
• Possesses good analytical and written/verbal communications
• Excellent interpersonal and presentation skills
• Must have strong business acumen, and the ability to work with people at varying levels with the organization and network;

Schedule:  Hybrid Ways of Working  (M, T, TH office days; W & F choice days)

Salary:  $65,000

So Why Us?

• As a people-first company, working at JLR means opportunity, teamwork, and growth. That’s why working here is so much more than a job.
• Be part of an international, inclusive, and open-minded company
• Graduate Orientation Trip to the UK
• You are never just a number. We take pride in taking care of our employees doing everything we can to make sure that our teammates thrive both in and out of the office.
• Our employees receive a generous time off policy
• Employees also receive generous health care and retirement plans
• Maternity/Paternity Leave
• And more!

Thank you for your interest in working for us, we love it here and think you will too!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Jaguar Land Rover Canada, ULC is an equal opportunity employer.  It is the policy of JLR Canada to extend equal employment and advancement opportunities to job applicants and employees without regard to race, religion, color, national origin, sex, veteran status, marital status, sexual orientation, age, disability, or any other category protected by applicable federal, state, provincial and local laws.  If you are a job applicant and believe you may require an    accommodation  at any stage of the application and recruitment process for an open position with JLR  Canada , please send an e-mail request to:  applyca1@jaguarlandrover.com.

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