REQ ID: 127110
JOB TITLE: Senior Social Media and Digital Officer
SALARY: Competitive

POSTING START DATE: 21/11/2024

POSTING END DATE: 05/12/2024
LOCATION: Gaydon  

In a commercial role at JLR, you can reimagine the future of modern luxury. In teams focused on extraordinary customer experience, sustainability and forward-thinking. You’ll work alongside strategically-minded problem-solvers supporting the transformation of our iconic house of brands – Range Rover, Defender, Discovery, and Jaguar – and our heritage-rich JLR Classic range. Becoming a proud creator of the exceptional starts here.

WHAT TO EXPECT

JLR Motorsport and Jaguar TCS Racing sits within the CEO / Corporate Affairs & Motorsport function and is responsible for all strategy, planning and delivery of successful motorsport activities for both Jaguar and Land Rover brands. Within this function is the Motorsport PR and Communications department whose responsibility includes the delivery of highly effective, PR and always on social media as part of Jaguar TCS Racing’s owned channels. Importantly the function is also responsible for digital communications and creative campaigns that utilise motorsport activities to enhance Jaguar TCS Racing and JLR’s brand reputation. 

Supporting the Social and Digital Manager, the Senior Social & Digital Officer role will be responsible for the day-to-day management of Jaguar TCS Racing’s owned social media channels, including creative content generation, community management, planning and analytics reporting. The candidate will also support the Social and Digital Manager in the execution of the digital and social strategy and assist in delivering market-leading campaigns for Jaguar TCS Racing and its commercial partners whilst working in tandem with the Jaguar Global Social Team to amplify motorsport through global channels. 

Key Accountabilities and Responsibilities:

•    Create compelling posts and assets to support the telling of the brand stories and the delivery of the digital strategy across a global calendar and build on an existing network of internal and external advocates to share and amplify Jaguar TCS Racing and product stories
•    Provide input to the strategic and tactical planning of our partnership’s communications strategy and assist in the creation of content including videos, race assets, graphics and photography and support in monitoring KPIs, competitor awareness and benchmarking for each campaign
•    Community management of the existing and future social media platforms including replying in a timely manner to media and fan enquiries with a consistent approach and warm tone of voice
•    Help create market toolkits and provide support to market/global social teams and lead on the audience growth of Jaguar TCS Racing’s existing social media channels
•    Explore opportunities for new developments / features on Jaguar TCS Racing’s existing social media channels; provide best-in-class social media support for our Drivers and Team Principal and assist the partnerships team to tell our commercial partners’ stories in an engaging way with a focus on the team’s Race to Innovate and Race to Inspire platforms via social media

WHAT YOU’LL NEED

•    Experience of managing global social media accounts on a day-to-day basis and working with content creation platforms e.g. Adobe Creative suite – Photoshop, Lightroom, Premiere Pro etc. 
•    Skilled in multiple stakeholder management, especially working with internal and external stakeholders
•    Skilled in managing agency resource and in project management, forward planning, project planning, organisation and prioritisation skills
•    Excellent written & verbal communications with high level of attention to detail
•    Ability to tell important technical stories in an engaging way and strong numeracy and budgeting skills
 

Creating Modern Luxury requires a modern approach to work. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees more choice and flexibility around how, when and where they work. Some roles require more on-site work, but details of this can be discussed with the hiring manager during the interview stage.

We work hard to nurture a culture that is inclusive and welcoming to all. We understand candidates may require reasonable adjustments during the recruitment process. Please discuss these with your recruiter so we can accommodate your needs. 

Applicants from all backgrounds are welcome. If you’re unsure that you meet the full criteria of a role – but you're interested in where it could take you – we still encourage you to apply. We believe in people's ability to grow and develop within their role – it’s what makes living the exceptional with soul possible.

JLR is committed to equal opportunity for all.