Creative
WE ARE CREATIVE
MODERN LUXURY BY DESIGN
“Our vision is to become proud creators of the world’s most desirable modern luxury brands for the world’s most discerning clients. We are reimagining the luxury experience – creating a family of unique, extraordinary brands, together with desirable vehicles, that enable our clients to live the exceptional.”
Professor Gerry McGovern OBE, Chief Creative Officer
Modern Luxury embraces our Modernist Design Philosophy to authentically build desirability and emotional engagement for our brands. We’re on an exciting journey – creating four distinct brands with their own purpose, insight, benefit and personalities – each built on a foundation of exemplary British design and craftsmanship that elevates the end-to-end client experience.
Creative is a multi-disciplinary department, boasting over 700 proud creators. An inclusive and diverse international team from a wide range of industry backgrounds, we work together to create vehicles, experiences and services that truly resonate with our clients.
From our state-of-the-art design studios in Gaydon, Warwickshire, we offer our teams an inspirational place to work and interact in a creative, collaborative space to deliver our Modern Luxury vision for Range Rover, Defender, Discovery and Jaguar.
Creative teams
CREATIVE DESIGN
EXTERIOR DESIGN
Exterior designers create the concepts and are responsible for all aspects of the exterior design, including the approval of the A Surfaces for production tooling. They visualise their ideas using a range of tools including sketches, CAD drawings and physical models which can be hard modelled or in clay.
INTERIOR DESIGN
Interior designers create the concepts and guide the development of all visible interior components through to the completed production parts. They visualise their ideas using a range of tools including sketches, CAD drawings and physical models.
MATERIALITY
Materiality designers curate the look and feel of our vehicles, specifying all colours, materials and finishes found on the exterior and interior of the vehicles, with a focus on sustainability and material innovation.
DESIGN VISUALISATION AND ANIMATION (DVA)
DVA produce stunning, highly creative animations or still renders. These are used in senior review to communicate the design intent, and also outside the business to promote our vehicles.
CLAY SCULPTING
Clay Sculpting is a highly creative department sculpting physical solution from digital material and 2D ideation. The developed clay concept provides high quality models for presentation in achieving design gateways, Board Reviews and other various high level Design reviews.
COMPUTER AIDED SURFACING (CAS)
CAS - Digital Design is a highly creative department working within the virtual world that provides high level 3D digital solution to 2D ideation. The developed digital concept provides the support for virtual and physical properties used for presentation material in achieving design gateways, Board Reviews and other various high level Design reviews throughout the wider business.
MEET MASSIMO FRASCELLA, DESIGN DIRECTOR
As Design Director for Range Rover, Defender, Discovery and Jaguar, Massimo Frascella oversees all aspects of exterior and interior design from concept to delivery. Massimo has a pivotal role in the design evolution of each of these much-loved British marques.
Starting his career in Turin, Massimo completed a transportation design degree at Instituto D’Arte Applicata & Design in 1997 before taking on his first design position at Stile Bertone. This was followed by influential roles at Lincoln Mercury and Kia Motors, before joining Land Rover as Creative Studio Chief in 2011.
Applying a modernist design philosophy, his influence can be seen in every vehicle of the last decade, from the elegantly reductive Range Rover Velar to the reimagined iconic Defender and the fifth generation Range Rover – a vehicle of peerless refinement and breathtaking modernity.
Since 2020 Massimo has also directed the design of the radical reimagining of the Jaguar brand.
“Working with such a passionate and creative team is truly inspiring – it’s a great privilege to love what you do and to share that every day with your colleagues. Design is the creative heart of our brands and the gateway to delivering vehicles and experiences that connect emotionally with our clients. Our role is to imagine the future, creating exciting concepts that inspire the business.”
Massimo Frascella, Design Director
DEVELOPING YOUR SKILLS
Our JLR Learning Academy is a home for lifelong learning, with engaging, relevant and personalised training and resources that support individual, team and organisational performance. The value of our people lies in their continued development and in our commitment to invest in their learning and growth.
An essential ingredient in our success is the creation of an environment where managers actively share what they are learning, encourage curiosity and mentor others. Through the JLR Learning Academy we enable people to learn, create and grow – embracing new experiences and opportunities that support their development and progression.
Meet some of the team
As strange as this sounds, I didn’t know much about the world of engineering until a group of Jaguar Land Rover apprentices came into my school to talk about what they do. I was amazed that engineering was really suited to my skillset. And I realised that creative thinking and problem solving are exactly what is needed to do well as an apprentice here. I’ve been here three years now, working as a Design Engineer, and it has been harder than I thought, but the support is incredible. And the network of other apprentices is huge. There’s always someone who will listen to you and so many people you can learn from.
EZRA
Design Engineer
I’ve worked on projects such as innovating pieces for trim for a new production car, and updating a car in production, from making minor adjustments to entire rebuilds. The best thing has been the skills and experience I’ve gained. I’d had so much training and investment, support from my manager and colleagues and actually been able to see my work in the actual cars.
JOEL
Surface Designer
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